Friday, May 22, 2020

Hero in One Flew Over The Cuckoos Nest by Ken Kesey

Hero in One Flew Over The Cuckoo’s Nest by Ken Kesey Randle Patrick McMurphy, the main character in â€Å"One Flew Over the Cuckoo’s Nest†, is the perfect example of a hero. He is committed to a mental institution after faking insanity to get out of a work camp. From the beginning of his presence on the ward, things start to change. He brings in laughter, gambling, profanity and he begins to get the other patients to open up. All of this, however, clashes with the head nurse, Nurse Ratched, who is trying to press conformity and obeying authority. It is then a battle between McMurphy and the nurse, McMurphy trying to set the patients free and the nurse trying to make them â€Å"normal†. The most obvious hero type of McMurphy is an†¦show more content†¦Another one of McMurphy’s hero types is an anti-hero, which is a hero who lacks some attributes of being a classic hero. A classic hero is a hero with ethics and morals and who respects everyone and everything. This is not who McMurphy is. He swears all the time, he gambles and cheats the other patients out of their money, not to mention the fact that he was accused of statutory rape and put in a prison camp. Even thought he is a criminal, he is always and honest and caring towards the other patients. He is true to himself and everyone else and he tries to get the other patients to be like that, too. He remains an individual despite the combines consistent attempts to repress him. McMurphy can also be considered a tragic hero. Although he could almost always take control of a situation and never let the combine get the best of him, he could not always control his temper. It was the one think that could get him in trouble because Nurse Ratched could not punish him with electric shock therapy unless he had an outburst. The best thing that McMurphy could have had in the hospital was patience and a calm temper because the only weapon Nurse Ratched had was to try to frustrate him. Since she has ultimate power on the ward, she could do anything she wants and make any rules. For instance, when the patients wanted to watch the world series and they clearly had a majority, she didn’t let them because she wanted them to know that she has authorityShow MoreRelated Point of View in Ken Keseys One Flew Over the Cuckoos Nest2256 Words   |  10 PagesPoint of View in Keseys One Flew Over the Cuckoos Nest  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚   The choice that a novelist makes in deciding the point of view for a novel is hardly a minor one. Few authors make the decision to use first person narration by secondary character as Ken Kesey does in One Flew Over the Cuckoos Nest.   By choosing Bromden as narrator instead of the central character of Randle Patrick McMurphy, Kesey gives us narration that is objective, that is to say from the outside of the central characterRead MoreOne Flew Over The Cuckoo s Nest Essay1604 Words   |  7 Pages The Truth Even If It Didn’t Happen: One Flew Over the Cuckoo’s Nest By: Aubree Martinez Period 1 One Flew Over the Cuckoo’s Nest by Ken Kesey is one of the greatest novels of the 1960s that expertly uses mental illness, rebellion, and abused authority to captivate the readers. This book is densely populated with interesting characters, such as the new admission R.P. McMurphy, that makes you dive below the surface of sanity, rebellion, and authoritative issues that are spread throughoutRead MoreThe Role of Men and Women in Ken Keseys One Flew over the Cuckoos Nest1181 Words   |  5 PagesStrong men are seen by women as abusive and dominating, while strong women are seen by men as castrating and emasculating. The text of Ken Kesey’s novel, One Flew over the Cuckoo’s Nest, in many ways, conforms to the structure of conventional male myth and asks the reader to accept that myth as a heroic pattern. From a masculinist perspective, it offers a charismatic hero in Randle Patrick McMurphy, a figure of spiritual strength and sexual energy, whose laughter restores t he patients of the mental institutionRead MoreRandle Patrick Mcmurphy, a Tragedy from the Beginning1655 Words   |  7 Pagesfights their battle against society and Nurse, Ratched’s control for them. In Ken Kesey’s, One Flew over the Cuckoo’s Nest, Randle Patrick McMurphy portrays the elements of a tragic hero by revolutionizing the hospital ward, accepting a leadership role to the inmates, and eventually falling to his demise. Randle McMurphy revolutionizes the ward and begins his rise to power performing the first step of a tragic hero. A tragic hero embodies nobility and virtue within himself and occupies a high status positionRead MoreEssay about Hero of the Ward: Randle P. Mcmurphy1413 Words   |  6 Pagesgiven to an all-time favourite superhero, Spiderman. However, a hero is not defined by the power one has but what one does with the power they are given. Power can come in a variety of forms such as wealth, physical capabilities or mental strength, and two powerful characters usually results in an epic battle for ultimate authority where one is seen as a hero and the other a villain. â€Å"One Flew over the Cuckoo’s Nest† written by Ken Kesey, tells the story of the battle between two strong-willed charactersRead MoreOne Flew Over The Cuckoos Nest Speech Act Theory Essay1281 Words   |  6 PagesKen Kesey forms the intricate relationships among the characters in the novel One Flew Ov er the Cuckoo’s Nest by the unique use of perspective and speech. Throughout the novel, Kesey depicts this connection between the public world and the seemingly closed off society inside the mental institution. This creates two separate spheres separated by a few walls and doors. Kesey goes on to form a unique perspective in the novel, told by a paranoid schizophrenic, with the narrator’s caricature-likeRead MoreOne Flew Over The Cuckoo s Nest1765 Words   |  8 Pagespeaceful and cheerful right? Not according to Ken Kesey. In his kaleidoscopic novel, One Flew over the Cuckoo’s Nest, Kesey introduces the reader to a plethora of kooky, loony, and downright absurd situations, all the while being set in a mental hospital in the 1960’s. Kesey adventures in experimenting with elements of an entirely new literary time period, Post-Modernism. By using an overabundance of tones that, to the ordinary author, would be insane, Kesey is able to form creative and crazy charactersRead MoreOne Flew over the Cuckoos Nest2390 Words   |  10 Pages3 May 2011 One Flew Over the Cuckoo’s Nest In the novel, â€Å"One Flew over the Cuckoo’s Nest,† by Ken Kesey, the book has a lot of meaning, symbolism, and imagery. This book has been criticized by many around the country and has even been considered to be banned in high schools nationwide. One Flew Over the Cuckoo’s Nest is seen as obscene, racist, immoral, and sexist to some eyes. It does have some bizarre language, and some obscene scenes, but every great literature attempts to give anRead More The Use of Laughter as Medicine in Ken Keseys One Flew Over the Cuckoos Nest777 Words   |  4 PagesThe Use of Laughter as Medicine in Ken Keseys One Flew Over the Cuckoos Nest For years, it has been said that laughter is the best medicine. In Proverbs 17:22 it says, A merry heart doeth good like a medicine. Imagine being in a place where medicine takes the place of laughter. This is the environment the patients at an Oregon psychiatric hospital in Ken Keseys One Flew Over the Cuckoos Nest (1962) experienced before the arrival of a new patient. Chief Bromden, who is presumably deafRead MoreEssay on One Flew Over the Crucifix1969 Words   |  8 PagesWhile working as a night attendant on the psychiatric ward of Menlo Park Veterans Hospital, Ken Kesey was stricken with an idea that would later turn into his first novel. That novel, entitled One Flew Over the Cuckoo’s Nest, went on to become his most famous work and a celebrated piece of modern American fiction (Lupack 566). One Flew Over the Cuckoo’s Nest tells the story of a mental hospital which is running quite smoothly until a new patient enters the ward and sets chaos in motion. This new

Friday, May 8, 2020

Ethical Decision Making, Moral Agency And Advocacy

Nursing is a profession that is always changing to benefit the patient and the community. In the complexity of nursing, and to give uniformity an APRN (Advanced Practice Registered Nurse) Consensus Model was established. The Consensus Model promotes uniformity to the four roles of APRN’s which are as follows: Clinical Nurse Specialist (CNS), Certified Nurse Practitioner (CNP), Certified Registered Nurse Anesthetist (CRNA), and a Certified Nurse Midwives (CNM). A â€Å"CNS is n APRN with a focus on macrosystems with three spheres of influence: patient, nursing, and healthcare system. The CNS follows Core Competencies as outlined by the National Association of Clinical Nurse Specialist.† (Stuesse, 2014) The role of the CNS according to Denisco and Barker (2016) is as follows: †¢ Direct care †¢ Systems leadership †¢ Collaboration †¢ Coaching †¢ Consultation †¢ Research †¢ Ethical decision making, moral agency and advocacy. (p.8) As one can see, there are many elements and responsibilities for a CNS. To fully understand the complexity of going from bedside nursing to a CNS position, an interview was much needed to answer some questions and bring further understanding. C. Nappo was interviewed on October 28th, 2015. The interview was formal and was approximately one hour long. Miss Nappo was more than eager to convey her journey and experiences to this position of CNS. She spoke of the hospitals mission, and stated that it is how she believes nursing should be. Mission StatementShow MoreRelatedEthical, Moral, and Legal Challenges of Advocating920 Words   |  4 PagesIntroduction The human services field is one that is replete with ethical challenges. One of these is integrating advocacy with mediation. Advocacy means that one considers a certain branch of action to be the most moral, pragmatic approach and urges individuals and or local or national government (as well as other applicable institutions) to adopt it. Mediation, on the other hand, is the more objective stance of retaining an objective position and being the mediator between the individual (andRead MoreMediation and Advocacy Literature Review1070 Words   |  5 PagesMediation and Advocacy Literature Review BSHS/441 February 11, 2013 Melinda Barker, LMFT â€Æ' Introduction In the human services field there is a combination of areas that require mediation and advocacy. Human services consist of and utilize a number of disciplines. Mediation is usually defined as a process in which an impartial third party helps parties resolve a dispute or plan a transaction by assisting their negotiations. Approaches, however, can vary considerably. Many mediators tend toRead MoreSocial Work Authority And Accountability852 Words   |  4 PagesRights Act 1998, Equality Act 2010 and Children Act 1989. The Equality Act 2010 bans discrimination on the grounds of gender, race and disability and rules out direct and indirect discrimination. The Human Rights Act 1998 places a duty on public agencies to intervene proportionately to protect the rights of children and adults and enable them to live lives free from violence and abuse. Legislation and policy. (2010). In addition, Damon social worker will operate within the Children Act (1989) TheRead MorePersonal Moral And Legal Issues1310 Words   |  6 Pagesdilemma is mine. I must adhere to ethical, professional, moral and legal issues as Ray works in an advocacy role with young people. â€Å"†¦The challenge of working ethically means that practitioners will inevitably encounter situations where there are competing obligations†¦Ã¢â‚¬  (The BACP 2013 pg. 3) However, Bond (2010 pg. 228) notes that an issue that is problematic to articulate should not be solved without the consultation with your supervisor. Ethical Principles The BACP (2013 pg. 3)Read MoreEthical Dilemma Case1021 Words   |  5 PagesCASE ANALYSIS: Should we go beyond the law I. Ethical dilemma †¢ Nathan Rosillo is faced with an ethical dilemma. It seems that the river is the company’s least concern in its effort to make profit again. Here are the following issues that need to be addressed in this ethical problem: o First and foremost, standards from regulatory agency were loosened in such a way that wastes can now be directly dumped into Dutch Valle River. Nathan, finds dumping of wasteRead MoreEthical Case Study : The New Nurse1571 Words   |  7 PagesEthical Case Study According to the scenario given in example 2, the new nurse on the unit is facing an ethical dilemma by being asked to violate the code of ethics. This scenario regarding the preceptor telling the nurse to violate policy and chart that blood draws were done correctly is violating provision 3. Specifically, if the nurse interjects and decides to not draw the blood cultures too close together and from the same site, it upholds provision 3.5 Protection of patient health and safetyRead MoreEthics And The Canadian Nurses Association2079 Words   |  9 Pagesregulate Canadian nurses by providing appropriate practice standards to ensure competent and ethical nursing in British Columbia. Part of this mandate is for nurses to follow the Canadian Nurses Association (2008) ‘Code of Ethics’ that states, Canadian registered nurses, shall be upheld to a code of ethical values and performance to regulate professional â€Å"relationships, responsibilities, behaviours and decision m aking† (p. 2). Furthermore this ‘Code of Ethics’ outlines â€Å"professional standards, laws andRead MoreHuman Resource Management: The Guardian of Ethics1724 Words   |  7 Pagespolicies and practices. Apart from this a manager is also responsible for advising the CEO so that the CEO can understand the personal aspect of the company’s strategic option. Managers also carry out the role as an employee’s innovator and their advocacy. Above were the duties now let’s talk about some new approaches managers have adopted in these recent years for better HR function. For example some employers organize their HR services around four groups they are, transactional, corporate, embeddedRead MoreBuilding and Ethical Organization Part 22128 Words   |  9 PagesBuilding an Ethical Organization Part 2 Holly Regan HSM/230 January 12, 2014 Vicki Grant Building an Ethical Organization Part 2 Establishing and sustaining a successful ethical organization with a solid morally and ethically envisioned foundation takes continuous effort by all members of the organization. Every member has a particular role to be played which contributes to the organization’s mission of improving the quality of life of homeless teens and their families and the ethical obligationRead MoreThe Dilemma Of Children With Critical Condition1709 Words   |  7 Pagescomplex moral problems involved in the care of vulnerable children. Patients often find themselves in a distressing situation with two unfavorable options. In a tragic dilemma, health care professionals must guide patient in making informed decisions that reflect the goal and values of the patient. Using ethical concepts and theories, I will discuss the complex case of Mary Jane Peirce and formulate a comprehensive ethical decision using the steps outlined in A Framework for Ethical Decision-Making

Wednesday, May 6, 2020

Franchising Opportunities in McDonald Free Essays

Operating since 1955, McDonalds is world’s leading food service retailer with approximately 30,000 outlets in 119 countries serving roughly 46 million customers per day. McDonalds holds a large share in the globally branded fast food restaurants practically in every country and is one of the most famous and valuable brands. Since the very beginning, McDonald has always been a franchising company with franchising as its business focus. We will write a custom essay sample on Franchising Opportunities in McDonald or any similar topic only for you Order Now Moreover, since it is a well established brand franchising with it will ensure business security. The company poses attractive franchising opportunities as it is spread globally franchisees can literally choose the city of their choice. The franchisee will be assured that the brand is strong and business would be steady as the brand knows how to survive through generations despite the cutthroat competition. There are advantages for the franchisee as working with a giant is lucrative and adds to personal business knowledge. McDonald takes personal interest and supports the business whether local or international especially in areas of training, operations,   advertising, marketing, human resources, real estate, construction, purchasing and maintenance. This would enable maintenance of standards and be a big support to the franchisee for running the business. The franchising process is quite flexible and attainable. A new McDonald restaurant varies from $466,000 -955,500 USD. Of course the size of the facility of the restaurant, area and locality, expenses of pre-opening, the inventory, equipment, signage, dà ©cor and the landscaping will impact the cost. An initial fee of $45,000 USD is paid to McDonald’s Corporation for all new restaurants. The initial cash investment is $175,000 minimum for a conventional purchase or $100,000 for a Business Facilities Lease. However the company doesn’t offer financing to franchisees and the initial fee capital should be your own and not borrowed. This means that the franchisee has to have a solid initial capital of its own. McDonald itself will develop the location and will evaluate and select it. It acquires the property, improves the site and undertakes the construction. It is the responsibility of the franchisee to equip the facility. Once the sites are developed they are offered to prospective franchisees. This ensures that the business is set in the right place and will be lucrative and at the same time standards will be maintained. The profitably defers due to reasons like sales location of the restaurant, occupancy and the cost of operating and the individual ability of the franchisee to manage and control. 4% of monthly sales are given as royalty to the company which could at times be heavy for the franchisee. The prospects look good but from the point of view of the franchisee they may not be so. Firstly, McDonald being a world renowned firm has its exceptionally high standards of quality and services which have to be met by world standards. There is tough competition between outlets in terms of promotions and services which the franchisee has to keep up. Also, there is a heavy down payment and a royalty from monthly sales. The franchisee may not be able to open the franchise in the location of his choice. Lastly, obtaining a franchise may be difficult as there is a long wait in line. Nevertheless, because of the steady flow of business and prospective relations with a world renowned brand, franchisees choose McDonalds evident by their ever growing franchises globally. Reference [Online] Available at: http://www.mcdonalds.com/corp/franchise/franchisinghome.html/ How to cite Franchising Opportunities in McDonald, Essay examples

Tuesday, April 28, 2020

Right Against Exploitation Essay Essay Example

Right Against Exploitation Essay Essay The right against development allows Indian citizens to stand up against any sort of development that he/ she might be traveling through. This cardinal right is described in the fundamental law as: Article 23. Prohibition of traffic in human existences and forced labor. ( 1 ) Traffic in human existences and begar and other similar signifiers of forced labor are prohibited and any dispute of this proviso shall be an offense punishable in conformity with jurisprudence. ( 2 ) Nothing in this article shall forestall the State from enforcing mandatory service for public intents. and in enforcing such service the State shall non do any favoritism on evidences merely of faith. race. caste or category or any of them. We will write a custom essay sample on Right Against Exploitation Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Right Against Exploitation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Right Against Exploitation Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Article 24. Prohibition of employment of kids in mills. etc. No kid below the age of 14 old ages shall be employed to work in any mill or mine or engaged in any other risky employment The right against development. given in Articles 23 and 24. provides for two commissariats. viz. the abolishment of trafficking in human existences and Begar ( forced labour ) . [ 30 ] and abolishment of employment of kids below the age of 14 old ages in unsafe occupations like mills and mines. Child labor is considered a gross misdemeanor of the spirit and commissariats of the fundamental law. [ 31 ] Begar. practised in the past by landlords. has been declared a offense and is punishable by jurisprudence. Trafficing in worlds for the intent of slave trade or harlotry is besides prohibited by jurisprudence. An exclusion is made in employment without payment for compulsory services for public intents. Compulsory military muster is covered by this proviso. [ 30 ] Article 23: Right against Exploitation FUNDAMENTAL RIGHTS as per Indian Fundamental lawArticle 23: Right against Exploitation ( 1 ) Everyone has the right to work. to free pick of employment. to merely and favorable conditions of work and to protection against unemployment. ( 2 ) Everyone. without any favoritism. has the right to equal wage for equal work. ( 3 ) Everyone who works has the right to merely and favorable wage guaranting for himself and his household an being worthy of human self-respect. and supplemented. if necessary. by other agencies of societal protection. ( 4 ) Everyone has the right to organize and to fall in trade brotherhoods for the protection of his involvements. Articles 23 and 24 trade with the right against development. Article 23 which prohibits traffic in human existences and mendicant and similar signifiers of forced labor is comparable to the Thirteenth Amendment of the American Constitution get rid ofing bondage or nonvoluntary servitude. At the clip of the acceptance of the Constitution there was barely anything similar bondage or the widespread pattern of forced labor in any portion of India. The National Freedom motion. since the mid-twentiess of this century. had been a beat uping force against such patterns. However. there were many countries of the state where the â€Å"untouchables† were being exploited in several ways by the higher castes and richer categories. For illustration. in parts of Rajasthan in Western India. which was in pre-Independence yearss a bunch of Princely States. at that place existed a pattern under which laborers who worked for a peculiar landlord could non go forth him to seek employment elsewhere without his permission. Very frequently this limitation was so terrible and the labourer’s dependance on the â€Å"master† was so absolute that he was merely a slave in world. The local Torahs had supported such patterns. Evils like the Devadasi system under which adult females were dedicated in the name of faith. to Hindu divinities. graven images. objects of worship. temples and other spiritual establishments. and under which. alternatively of populating a life of dedication. abnegation and piousness. they were the life-long victims of lecherousness and immorality. had been prevalent in certain parts of southern and western India. Traces of such evil imposts and patterns were still at that place in many parts of the state. The Constitution-makers were eager to proclaim a war against them through the Constitution as these patterns would hold no topographic point in the new political and societal construct that was emerging with the coming of independency. The ideal of â€Å"one adult male. one ballot. one value† . equality before jurisprudence and equal protection of Torahs. freedom of profession and the right to travel freely throughout the state all these would hold no significance if â€Å"one man† was subjugated by â€Å"another man† and one’s life was at the clemency of another. Although any signifier of forced labor is an offense punishable under jurisprudence merely as untouchability is an offense. this constitutional warrant is merely against private persons and administrations. An of import exclusion is made in favor of the State which may enforce mandatory service for public intents. Compulsory military service or compulsory work for nation-building programmes may supply illustrations of such service. The State may for case. go through a jurisprudence by which it may oblige every university alumnus to pass six months in small towns instantly after go forthing the university. on literacy work or other societal service among the small town people. Such a jurisprudence. nevertheless. should non do any favoritism on evidences of faith. caste or category. or any of them.

Thursday, March 19, 2020

The Domestication History of Chickpeas

The Domestication History of Chickpeas Chickpeas (Cicer arietinum or garbanzo beans) are large roundish legumes, that look rather like a large round pea with an interesting bumpy surface. A staple of Middle Eastern, African and Indian cuisines, the chickpea is the worlds second most widely grown legume after the soybean, and one of the eight founder crops of the origins of agriculture on our planet. Chickpeas store really well  and are high in nutritive value, although they are not very disease resistant, compared to other legumes. The wild version of chickpeas (Cicer reticulatum) is only found in parts of what is today southeastern Turkey and adjacent Syria, and it is likely that it was first domesticated there, about 11,000 years ago. Chickpeas were part of the culture that first developed farming on our planet, called the Pre-Pottery Neolithic period. Varieties Domesticated chickpeas (also called garbanzo beans) come in two main groups called desi and kabuli  but you can also find varieties in 21 different colors and several shapes. Scholars believe that the oldest variety of chickpea is the desi form;  Ã‚   desi are small, angular, and variegated in color. The desi likely originated in Turkey and was subsequently introduced into India where kabuli, the most common form of chickpea today, was developed. Kabuli have large beige beaked seeds, which are more rounded than desi. Domesticating Chickpeas The chickpea gained several very useful features from the domestication process. For example, the wild form of chickpea ripens only in the winter, while the domesticated form can be sown during the spring for summer harvest. Domestic chickpeas still grow best in winter when there is adequate water available; but during the winters they are susceptible to Ascochyta blight, a devastating disease which has been known to wipe out entire crops. The creation of chickpeas that could be grown in summer decreased the riskiness of relying on the crop. In addition, the domesticated form of chickpea contains nearly twice the tryptophan of the wild form, an amino acid that has been connected with higher brain serotonin concentrations and higher birth rates and accelerated growth in humans and animals. See Kerem et al. for additional information. Genome Sequencing The first draft whole genome shotgun sequence of both desi and kabuli breeding lines was published in 2013. Varshney et al. discovered that genetic diversity was slightly higher in the desi, compared to kabuli, supporting earlier contentions that desi is the older of the two forms. The scholars identified 187 disease resistance genes homologies, considerably fewer than other legume species. They hope that others will be able to use the information collected to develop superior varieties with improved crop productivity and less susceptibility to disease. Archaeological Sites Domesticated chickpeas have been found at several early archaeological sites, including the Pre-Pottery Neolithic sites of Tell el-Kerkh (ca. 8,000 BC) and Djade (11,000-10,300 calendar years ago cal BP, or about 9,000 BC) in Syria, Cayà ¶nà ¼ (7250-6750 BC), Hacilar (ca 6700 BC), and Akarà §ay Tepe (7280-8700 BP) in Turkey; and Jericho (8350 BC to 7370 BC) in the West Bank. Sources Abbo S, Zezak I, Schwartz E, Lev-Yadun S, Kerem Z, and Gopher A. 2008. Wild lentil and chickpea harvest in Israel: bearing on the origins of Near Eastern farming. Journal of Archaeological Science 35(12):3172-3177. doi:10.1016/j.jas.2008.07.004 Dà ¶nmez E, and Belli O. 2007. Urartian plant cultivation at Yoncatepe (Van), eastern Turkey. Economic Botany 61(3):290-298. doi:10.1663/0013-0001(2007)61[290:upcayv]2.0.co;2 Kerem Z, Lev-Yadun S, Gopher A, Weinberg P, and Abbo S. 2007. Chickpea domestication in the Neolithic Levant through the nutritional perspective. Journal of Archaeological Science 34(8):1289-1293. doi:10.1016/j.jas.2006.10.025 Simon CJ, and Muehlbauer FJ. 1997. Construction of a Chickpea Linkage Map and Its Comparison With Maps of Pea and Lentil. Journal of Heredity 38:115-119. Singh KB. 1997. Chickpea (Cicer arietinum L.). Field Crops Research 53:161-170. Varshney RK, Song C, Saxena RK, Azam S, Yu S, Sharpe AG, Cannon S, Baek J, Rosen BD, Taran B et al. 2013. Draft genome sequence of chickpea (Cicer arietinum) provides a resource for trait improvement. Nature Biotechnology 31(3):240-246. Willcox G, Buxo R, and Herveux L. 2009. Late Pleistocene and early Holocene climate and the beginnings of cultivation in northern Syria. The Holocene 19(1):151-158.

Tuesday, March 3, 2020

How to Use Psychology in Advertising to Make People Buy

How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours. How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience Recommended Reading: https://.com/blog/brand-voice-guidelines/ An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours.

Sunday, February 16, 2020

Environmental Issues and Policies at General Motors Essay

Environmental Issues and Policies at General Motors - Essay Example This essay discusses the General Motors (GM) organization, that was founded in 1908 and currently, it is the second largest automaker in the world. General Motors has been the global leader in the automotive industry since its inception, but recently it was overtaken by Japanese automaker Toyota. The giant automaker employs over 284,000 people globally and its global headquarters is located in Detroit, US. The automaker manufactures trucks and cars in 35 countries distributed in all continents around the world. In 2007, the giant automaker sold over 8.3 million units globally under the wide brand range of its products in the car and truck portfolio. In the recent history, the motor industry has undergone many transformations arising from the changing supply and demand of energy and the increasing environmental concerns attributed to extensive use of petroleum products in the industry. These developments have made it necessary for the automakers develop and review environmental polici es in their strategic plans in order to adapt with the current economic and environmental needs. To mitigate these effects, different organizations, including General Motors have formulated environmental policies to address the emerging and future environmental changes. In conclusion, the researcher states that General Motors environmental policy is strategically formulated to comply with modern environmental laws, reduce pollution, minimizing energy consumption, wastes and promoting recycling, and reuse practices.